Tracii Haynes

Tracii is a disruptive thinker and dynamic sales leader with a proven ability to transform unconventional career experiences into market-shaping results. Renowned for her collaborative, data-driven, and solutions-focused leadership style, she excels where creativity intersects with performance. Her diverse experience—including operational leadership in national and international organizations, luxury brand representation, and product development in the outdoor and adventure industries—enables her to translate technical innovation into real-world adoption and sustainable growth.

Throughout her career, Tracii has blended strategic business development with hands-on product expertise, consistently bridging the gap between innovation and customer experience. She has represented and collaborated with global brands including Guardian Automotive, Canada Goose, Acura, Dell, REI, X Games, and the U.S. Paralympics—amplifying brand presence, accelerating sales, and cultivating long-term client relationships. Notably, she played a leading role in launching Canada Goose’s first U.S. retail store in Park City, UT, creating an immersive direct-to-consumer experience that established a repeatable model for future U.S. retail activations. She also instrumental to the development of Grip Tuning, Guardian Automotive’s entry into the high-performance tuner market, shaping its competitive positioning and driving early-adopter traction.

As Vice President of Sales at BiThermal Technologies, Tracii leverages her expertise in market expansion, channel development, and strategic partnerships to drive ambitious growth targets. Her extensive network—spanning technology innovators, healthcare, outdoor and over-landing communities, elite athletics, and global adventure brands—provides unparalleled access to high-value customer segments and untapped opportunities. She was also instrumental in scaling Extremity Games from a grassroots initiative to an internationally recognized elite adaptive sports platform, forging partnerships with major sponsors, engaging the community, and securing alliances with premier events including the X Games and U.S. Paralympics—demonstrating the strategic communication and business development acumen she brings to every sales endeavor.

Tracii’s operational background gives her a rare 360° understanding of the business ecosystem, from supply chain to customer experience. This ensures that the strategies she drives are not only bold and disruptive but fully executable. By combining fresh perspective with disciplined execution, Tracii demonstrates how leaders from nontraditional backgrounds can generate meaningful and lasting impact in the technology and innovation sectors.